How Can Your Hunger Help End Muscular Dystrophy?

Sailormen, Inc. represents one of the largest franchise groups of Popeyes Louisiana Kitchen restaurants in the United States. The company includes 136 stores across six states. How does this related to muscular dystrophy? Let’s just say people are a hungry for a cure. Keep reading to learn more or follow the original story here.

January 29th marked the start of the 14th annual “Appetite for a Cure” campaign. The program runs until March 18th and raises money for the Muscular Dystrophy Association (MDA). Last year the “Appetite for a Cure” campaign and a partnered golf event broke records and raised over $830,000 in support of treatment and finding a cure for muscular dystrophy.

All of that comes from one simple idea. The campaign gives people a way to get amazing discounts while making a real difference.

And it’s easy to help. From January 29th to March 18th participating Popeyes restaurants offer customers the opportunity to buy $1 coupon cards. The cards, valued at $30, can be used on future visits to the restaurant to obtain free or discounted items. Participating stores exist across the Southeast, including locations in Florida, Alabama, Georgia, Mississippi, and Louisiana.

“Sailormen is honored to partner with MDA to help bring strength, independence, and life to kids and adults living with life-threatening neuromuscular diseases,” says CEO of Sailormen, Inc. Kara Nordstrom. “With the help of our strong communities, we are striving to free individuals from the devastating effects of neuromuscular diseases.”

She emphasizes that anyone who wants to be a part of this mission can do so. All it takes is $1 to make a difference. Those dollars have definitely added up over time. Since 2002 Sailormen, Inc. has provided the Muscular Dystrophy Association with more than $6 million.

Money raised by the campaign goes to help the MDA provide life changing research and programs. The MDA makes it possible for patients to participate in state-of-the-art support groups, and clinical therapies. Another outreach provided by the MDA is the MDA Summer Camp. Open to hundreds of children in the Southeast, the camp has a reputation for making dreams into realities, and providing the best week of the year for children with muscular dystrophy. Support from campaigns like “Appetite for a Cure,” and the people that participate help make these things possible.

“Popeyes customers’ and employees’ effort to raise funds during the ‘Appetite for a Cure’ campaign allows MDA to provide the kids and adults we serve with the critical resources and support they need to live unlimited,” says MDA executive director Joanne Bowsman. “Their dedication empowers these individuals by providing funds for groundbreaking research, MDA Care Centers, life-changing summer camps, and support programs. We are grateful for their generosity and inspired by their continued support.

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