I know, we’ve all heard it a million times before. A good night’s sleep is essential for optimal health. However, as much as we love sleep, it’s easy to get distracted late at night by the other things we love like hanging out with friends, checking social media, or watching Netflix. It’s a relatable, common issue, that most people understand. But what many people don’t get, is that for a good segment of the population- a lack of sleep is not a choice. There are a multitude of sleep disorders, including narcolepsy, that prevent people around the world from getting the sleep they need. Often, these aren’t discussed in the public sphere.
Mediaplanet is trying to change this.
They’ve now published the fifth edition of their sleep guide “Sleep Sensitivity”. It was created for two main reasons:
- Teach people about the importance of sleep
- Serve as an awareness campaign for narcolepsy and other sleep disorders most people don’t know about
Approximately 200,000 adults in the US are affected by narcolepsy, and Mediaplanet thinks it’s important to facilitate a global understanding of the issue. Sometimes, that means you need a celebrity guest star. The fifth edition of the guide features an interview with gymnast Simone Biles, a US Olympic gold medalist who is passionate about sleep and its contribution to maintaining a healthy and active lifestyle.
However, Simone doesn’t have a sleep disorder. So Mediaplanet also teamed with a variety of organizations who specialize in sleep disorders to ensure they portrayed the most factual information. These include the Better Sleep Council, Jazz Pharmaceuticals, Narcolepsy Network, Anxiety and Depression Association of America, and ProSomnus Sleep Technology.
You can find “Sleep Sensitivity” in print in New York, Boston, Philadelphia, Washington DC, Baltimore, and Houston, published in 250,000 copies of USA Today. It’s also available online across a variety of social media platforms and news websites.
Read more about the campaign and their partners here.
