Getting dressed is one of the first things we do every day. And besides keeping up with fashion, or making sure an outfit is coordinated, most of us probably don’t put much though into it. For people living with a disability, however, clothing can be more of a challenge than simply being on trend. It’s another hurdle to clear in a world that seems intentionally difficult. Clothing brand Tommy Hilfiger now seeks to bridge the gap. Keep reading to learn more, of follow the original story here.
Estimates show that one in every five Americans lives with a disability. With as many difficulties as they already face, getting dressed shouldn’t be added to the list. That’s why Tommy Hilfiger showed its Adaptive line last week. The campaign to promote the Spring 2018 line included disabled talent such as Jeremiah Josey, a chef with autism, and Haitian American model Mama Cax.
Tommy Hilfiger’s new line includes the tagline “Inclusive design. Fashion for all.” As such, the company provides offerings for men, women, and children. The company states that it maintains a desire and purpose to innovate modern style. The new Adaptive collection provides solutions so that dressing will be less challenging.
To meet this goal, Tommy Hilfiger created their new Adaptive line with a variety of helpful features. Magnetic buttons and one-handed zippers allow for easier fastening. Openings at the backs, and sides of clothing have been widened to allow for easier transitions in and out of the garments. Some items include adjustable hem lines to fit around prosthetics. Other features include easy-open necklines, and wrist loops to assist in pulling on pants.
Many American consumers and activists view this as a change long overdue. In some respects, these voices are correct. The 2018 line, however is Hilfiger’s third Adaptive release. A children’s collection with the Adaptive designs became available in 2016. The first Adaptive line for adults debuted in 2017. Based on these lines, and feedback from customers, Hilfiger improved on the designs for the upcoming 2018 release. While the line will be available in Tommy Hilfiger’s signature colors (red, white, and blue), it promises to be anything but traditional. And in this case that’s a good thing. A problem affecting so many people should not be ignored.
